From the website:
“Starting September 1st, you’ll have a chance to become part of the world of Nightshade when one of its main characters, Shay Doran, steps out into the real world!
Finally, all of Shay’s adventures will become an official Nightshade prequel written by author Andrea Cremer. Help Shay, and you could find yourself a character in the story!”
Transmedia interactivity for the win. 🙂 Is anybody else following this? I’d love to know your thoughts!